Richie played in the Football League for Derby County, Notts County as well as the Posh and managed Shrewsbury Town, Stoke City, Notts County, Ethnikos Piraeus (Greece), Zamalek (Egypt) and West Bromwich Albion.
Born in Loughborough Richie began his career with non-league Burton Albion in 1960. He spent seven years with the “Brewers” and scored a club record 159 goals before joining Derby County in 1967 as one of Brian Clough’s first signings. He played 31 times in 1967–68 scoring 12 goals and after scoring just twice in 14 in 1968–69 he was sold to Notts County in December 1968.
He enjoyed a far more successful career with the “Magpies” scoring 20 goals in 1969–70 and 13 in 1970–71 helping Jimmy Sirrel’s side win the Fourth Division title. After falling out of favour a Meadow Lane he ended his playing career with a season at the Posh before moving into coaching.
Signed by Jim Iley for the Posh in September 1971 Richie made his debut in a 2-1 home win over Gillingham. Richie has the honour of scoring Posh’s 1,000th Football League goal in a 5-2 win at Cambridge in April 1972. At the Posh Richie made 36 league appearances scoring 9 goals and 4 FA Cup appearances scoring 2 goals. Sadly Richie broke his leg in a reserve team match and as a result he retired from playing league football and took up coaching.
He began his coaching career with Shrewsbury Town working alongside Alan Durban and once Durban left for Stoke City in December 1978 Richie took over as manager of the “Shrews”. He remained at Shrewsbury for nine months before taking up the position of assistant manager to John Barnwell at Wolverhampton Wanderers and helped Wolves to lift the League Cup in 1980. In the summer of 1981 Stoke manager Alan Durban left for Sunderland and he recommended Richie for the job and the Stoke board duly went with his advise and appointed Richie their manager. His time at Stoke got off to a great start as Stoke beat Arsenal on the opening day of the 1981–82 season. However it was a tough season for Stoke as they battled against relegation finishing just two place above the drop zone.
The 1982–83 season saw Richie bring in some quality players such as George Berry, Mickey Thomas, Sammy McIlroy and Mark Chamberlain as Stoke enjoyed a good season with a number of exciting matches. However, in the summer of 1983 Richie decided to change his tactics to be a more direct team using the long ball style of play. It did not go down well with supporters or indeed players and results were not good and Richie was sacked in December 1983.
He spent a year out of the game before making a return to former club Notts County and then managed Greek side Ethnikos Piraeus and Egyptian giants Zamalek with whom he helped win the African Cup of Champions Clubs in 1986.
He returned to England and became assistant manager at Sheffield Wednesday and later helped his former player Paul Bracewell at Halifax Town. In addition, he served West Bromwich Albion as chief scout (taking over as caretaker manager for one game following the departure of Ray Harford).
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